As a result of its assertive marketing, the company sells its diverse products in more than 140 countries.
Much of Casio ’s success has been based not only on its technological and assembly innovations but also on its aggressive marketing and sales strategies.
In 1969 Casio was among the first Japanese manufacturers to fully automate an assembly plant, and this sort of innovation has allowed the firm to remain cost-competitive with other larger electronic manufacturers. The company also manufactures telecommunications products, including pagers, mobile phones, and wireless telephone handsets. (Casio) manufactures desktop electronic calculators, digital and analog timepieces, pocket and office computers, digital diaries, electronic musical instruments, audiovisual products, computers, LCD televisions, digital cameras, and other consumer and industrial electronic products. NAIC: 333313 Office Machinery Manufacturing 334111 Electronic Computer Manufacturing 334119 Other Computer Peripheral Equipment Manufacturing 334220 Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing 334310 Audio and Video Equipment Manufacturing 334518 Watch, Clock, and Part Manufacturing 339992 Musical Instrument ManufacturingĬASIO Computer Co., Ltd. Stock Exchanges: Tokyo Osaka Amsterdam Frankfurt
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